Daphnée Ponticelli-Lucas

NBS is a boutique PR agency whose founder has more than 20 years of consulting experience working across Asia and sits on the Accreditation Board of the Institute of Public Relations Singapore.
Together with our agency partners here and in the region, we provide a unique proposition to drive successful public relations campaigns for our clients.

NBS Consulting won the PRISM 2010 Excellence Award for CSR for a programme we have developed and executed for one of our clients in Singapore.

www.nbs.com.sg

• Regional Tourism Committee of Paris: press conference (90 journalists) and VIP dinner.
• Roll-out of the Meiji-Yoplait brand: PR with French and English speaking correspondents.
• Negotiation support between Japanese clients and French companies.
• www.bonvoyage.jp: promote French beautiful villages, website’s manager.

• 50 congress cities and towns’ promotion to associations, companies, agencies.
• Chief Editor of the quarterly newsletter (8 pages – 5000 copies).
• Responsible for press relations. Website management: www.france-congres.org.
• Organization of conferences and business tourism trade fairs.

• Internal-external communication for B2B and B2C clients (Renault, Budget, Lafarge, Abax…).
• International Intranet, direct marketing campaigns, reward programs, Internet websites.
• Sales force tools and incentive programs, organization of marketing conventions.
• Planning, budgeting, coordination of suppliers, tracking and evaluation.

• Media planning for 15 clients (Société Générale, Lafarge, Cap Gemini Ernst & Young, Ricoh…).
• Recruitment ads: writing, coordination between the agency, clients and media.
• Space purchasing: 2.3 M€ /year.

• Sales development (Krisprolls, Sharwood’s and others brands): 70 supermarkets – 560 K€ /year.
• Optimization of shelf space, seasonal promotional actions.
• Management of 20 merchandisers.