Isabelle ABRIEUX

Set up regions strategies:
- Develop and share sunwear B2B2C marketing strategies
- Launch Xperio polarized lenses range and build the brand
- Adapt and clarify communication for the different regions
Support the subsidiaries in their launches :
- Provide information on product availability: sourcing, production
- Set up and share best practices (commercial and marketing) : pricing strategies, promotions, communication, demo-tools
- Define and provide sales and product training for Sales representatives/Account managers/ Key accounts

Follow-up on sales performances, market needs and competition situation.
Manage budget allocated to the category.

Contributed to the financial audit of the statutory and consolidated accounts of the Eramet Group (Manganese Segment) complying with French standards and IAS-IFRS.
- Assessment of the reliability of the financial information
(process examination, risk analysis, tests of controls, conclusions draft).
- Data validation of financial statements (Trial Balance, Balance Sheet, P&L).
- Analysis, consolidation and presentation of the results of the subsidiaries. Discussion of the results with management.
- Managed to work simultaneously on various tasks, dealt first hand with clients.

Provided information and advice related to life insurance, banking, finance.
- Creation of a sustainable and personalized business relationship with independent Wealth Management Advisors.
- Implementation of a new methodology in order to create a global and more efficient process.

Conducted a Business Analysis Project to make an in-depth market survey of Sweden’s leading Public Sector property owners, for an ensuing marketing campaign to be carried out by the Business Development Group.
- Construction of a framework for the study, led the data research, presentation of the key findings to the CEO.
- Identification of more than 100 potential clients.