Jean-pierre Sedaghat
Senior Consultant at Soft Venture - VP of Sales at YOOSE - Business Development
I am a serial entrepreneur and business development consultant at Soft Venture. I have over 7 years of leadership experience in setting up businesses in emerging markets.
Soft Venture helps SMEs with high growth potential to accelerate in Asia. We provide our clients with business development support, equity capital funding options, advice on M&A operations, and other growth-related advisory services.
In 2006, I founded Premium Advisory in Dubai and propelled a start-up business into a flourishing wealth management and advisory firm.
Between 2009 and 2011, I assisted entrepreneurs and companies as business consultant to implement and start new businesses and projects across Middle East and Asia in different sectors.
I started from scratch Spark Agency, the first fully dedicated product placement agency in Dubai with strategic positioning as efficient and cost-effective branding and marketing agency during the crisis.
My last project before Soft Venture was to deliver in 4 months a turnkey business to setup a “Groupon Clone” in Asia. From market research to taxes analysis and business contracts, I maximized the business process to increase profit within a crowd of competitors.
I hold a Masters in Entrepreneurship from Grenoble Graduate School of Business (Certified HEC) and a Masters in Business Administration and Management from EDHEC School of Business.
100 contactsSoft Venture is an advisory and investment management firm assisting high growth companies accelerate in Asia. Soft Venture provides its clients with capital access, hands-on business development, management experience, and financial expertise.
Drive the business forward, building sales team and growing the sales in the South East Asia region and identifying business opportunities.
2010 - 20114 months business development project in Singapore to fully set up Wanamax.com a group buying portal.
• In depth market research to fully understand market environment
• Legal and taxes analysis for company setup and profit maximization
• Set up the first 25 contracts with merchants to get new deal (cold call, networking)
• Strategic alliances with leading internet & marketing agencies
2009 - 201012 months project to fully set up and launch the SPARK Agency, first fully dedicated product placement agency in Dubai.
• In depth market research to fully understand market environment.
• Start from scratch with strategic positioning as efficient and cost-effective branding and marketing agency
• Set up large and sophisticated client network within 3 months (cold call, networking)
• Strategic alliances with leading marketing agencies in Dubai and Middle East.
• Outshone competitors by closing $1M in new business with companies including Mercedes Benz, Land Rover, Malaysia Tourism Department
• With venture capital in mind, the company is ready for investment when needed.
2006 - 2009Propelled start-up business into a flourishing investment and advisory firm employing four staff and gaining superior service that surpassed larger competitors.
Despite no prior industry experience and shoestring budget, jump-started business with minimal capital. Within 18 months the business had reached $2M sales revenue.
• Start from scratch with strategic positioning in niche market
• Set up client network of French business man, business owner and CAC40 top management within 12 months.
• Strategic alliances with leading developers and investment funds in Dubai
• Start business advisory services for corporate as a new line of business
• Gained distinction as best investment advisory firm in UAE by French national newspaper Le Figaro, Le Nouvel Observateur, AGEFI ACTIF