Laure Evrard
Manager - MEC Global Solutions, Singapore
Planning specialist with key account experience in leading communication groups (Aegis, WPP). Thorough knowledge of media strategies orchestration and management. 5+ years experience. Dynamic, passionate, conscientious and creative.
23 contacts2008 - 2009Global media Strategy - Head of key International accounts : Mattel, Luxottica & Club Med i.e. €30 Million media investment.
• Responsible for media orchestration: Digital, Press, TV, Radio, OOH and new media.
• Leading a dedicated team of 2 (day to day client contact - reporting).
• Contributes to Carat business development (Agency Presentation, Pitches...)
Key Achievements:
• Definition and implementation of all internal developments for the Mattel budget (process and client relashionship).
• Development of Special Operations : Barbie Pass, Ray Ban Rock Battle, Vogue Casting...
• Negociation of media deals / partnership contracts (Fisher Price, Mattel, Vogue).
2005 - 2007• Business Unit member heading Media Strategies for Mattel, Kraft, Kimberly Clark & Nuxe i.e. 65 M€.
• Provides support, brief and client insights to the various media experts (digital, media, press, radio, OOH).
• Assists in developing media plans and presentations.
• Responsible for consistency of International reporting (market / media analysis...).
• Day to day client contact.