Lucy Lafable

www.brandsfever.com

Organization of a fashion show for the launch of MD brand - Prêt-à-porter de luxe for women:
- Providers negotiation (Ligthting & Sound, Tents, Catering)
- Wine sponsoring
- Public relations
- Models casting and choreography
- Catwalk installation

Developing the turnover of the firm by bringing new customers and through marketing actions.
-Responsible for seeking out new clients: prospection, negotiation and signature of the contracts
-Determined the marketing policy in agreement with the direction
-Managed sales growth and account base by reviewing sales activity schedule
-Provided feedback to the production team for optimum profitability results
-In charge of external communication, marketing, press

Organized and coordinated seminars at the Senate
Hired a team
Organized events for private firms
Elaborated the external communication

Created a database which gathers all the information of the key accounts

Market research

Managed the documentaries credits and deliveries

Participated in the customs clearance of the goods