Pascal LY
Head of Web Marketing APAC, salesforce.com
my LinkedIn profile: http://sg.linkedin.com/in/pascally
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CURRENT POSITION
Sitting in the Asia Pacific (APAC) regional marketing team in charge of 6 country web site: Australia, India, Singapore/Hong-Kong, China, Taiwan and Korea.
Managing a team of designers and web developers.
Closely collaborating with field marketing team in each country.
Scope of works includes operational management, improvement of process, definition of digital strategy and tactics, leading excellence delivery and user experience while ensuring high numbers of leads and conversions.
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EXPERIENCE DETAILS
A well-rounded professional in business and IT/digital consultancy with 10 years of experiences in diverse positions mainly working with Fortune 500 companies.
In depth experience in conceiving, defining and managing end-to-end online digital projects – from e-marketing strategy, campaign creation, user journey, friendly user interface, technical & functional specifications, to EDMs, SEO, ad banners, measurement, metrics, website (blogs, events, corporate, e-commerce, intranet, B2C and B2B oriented), advertising, social media and mobile.
Able to have the big picture vision as well as going in depth into detail. Thus, have done business analysis and delivered sharp problem solving, business recommendations and technology solutions with proven track records in several major sectors: banking & finance, public administration & government and several industries (FMGC, energy and automotive)
Gained a broad knowledge and know-how in in the following functions:
General Management – governance, strategy and risk;
Human Resources – process, change management, recruitment and management;
Marketing – strategy and operational (e-marketing, mix marketing);
Communication – strategy and operational (mass media, online and offline channels);
Business Development – sales and pre-sales, proposal and engagement;
Core Business – strategy, analysis, process, products and services;
IT – global vision of the Information System, strategy, analysis, process, architecture, portfolio, planning, governance, technology, project management, security, compliance and risk with 7+ years of exposure in large Information System.
Able to deliver result oriented solutions, to manage cross-skilled team, to facilitate decisions making and to communicate effectively in an organization up to C-levels, with analytical and deductive skill.
226 contacts2011 - 2012Sitting in the Asia Pacific (APAC) regional marketing team in charge of 6 country web site: Australia, India, Singapore/Hong-Kong, China, Taiwan and Korea.
Managing a team of designers and web developers.
Closely collaborating with field marketing team in each country.
Scope of works includes operational management, improvement of process, definition of digital strategy and tactics, leading excellence delivery and user experience while ensuring high numbers of leads and conversions.
www.salesforce.com/au
www.salesforce.com/in
www.salesforce.com/ap
www.salesforce.com/cn
www.salesforce.com/kr
www.salesforce.com/tw
2010 - 2011Sitting in the APAC regional marketing team
• Managed an integrated marketing workshop x-sector for Senior Marketers of Philips APAC. Delivering full content on how to engage, embrace, convert and sustain B2B and B2C APAC consumer in the online digital landscape (mobile, CRM, social media platform)
• Managing APAC digital projects and a cross-skilled team based in the Netherlands and Singapore, with stakeholders located worldwide
• Preparation of project documentation and management of stakeholders’ expectations
• Leading of weekly meeting presenting progress on projects
• Managing a virtual team of 15 team member
• In charge of project planning, resources and budget tracking
2010 - 2010Business: digital consultancy and operational outsourcing – B2C, B2B and Corporate
Business Development for digital services
• Definition of strategy and tactics
• Proposal preparation, pre-sales and sales activities
• Identification of business leads
• Conception of sales toolkit
• Identification of new business leads from potential clients and grow business relationships
Senior Project Manager for Kimberley-Clark | Kotex
• Managing end-to-end digital campaign – through definition of contact strategy, EDMs, mini website, digital assets, social media buzz and Facebook contest
• Measurement of KPIs
• Managing internal and external supplier cross-sector team
• In charge of planning, resource and budget tracking
2008 - 2009IT and Management consultant
• Analysis of business issue, problem structuring and formulation of recommendation
• Research activities on market trends leading to the realization of state-of-the art documents
• Execution and implementation of proposed recommendation
• Preparation of proposal and pre-sales presentation
• Alignment of IT to business strategy through high level insight on IT strategy, management, process, governance, audit and Enterprise Architecture
• Managing senior expert in IT and supplier’s resources on site
• Defining project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders
• Leading the preparation and delivery of business requirements, coordinating feedback from multiple business functions
• Providing regular status communications to stakeholders & sponsors as well as handle project issues and escalations
Main exposure with MNC in bank and insurance industry:
• AXA Banque – transformation of the core banking system
• La Banque Postale – implementation of the IT governance and collaborative tools
• Banque Populaire – implementation of governance scheme
• La Poste Mail services – feasibility study on postal mobile services, trends and forecast, cost vs benefits analysis and roadmap
• La Poste Group (postal industry) – implementation of an Enterprise Architecture framework (TOGAF)
• MAIF (insurance) – explored business opportunity in P2P payment
• MDS (insurance) – IT audit
• CG93 (Government) – improved their HR process and identified a HRIS solution to implement in their environment
• Evialis (animal nutrition and health) – restructuring of production units
Realized 4 state-of-the-art documents: 1. Web 2.0 – the collaborative tools, 2. Evolution of in the European norms in electronic legal archive, 3. Retaining customer through efficient Customer Interaction Management, 4. Market insight in the HRIS.
2006 - 2008Business: IT consultancy - B2C, B2B and Corporate
IT Architect
• Designing and implementation of SOA architecture
• Interpretation of business requirement into architectural solution
• Evaluation of business proposal against architectural solution
• Conduction of reviews and assessments of architectural solution
• Development of Proof-Of-Concepts (POC)
Project Management Officer
• Improving documentation, governance, process
• Implementation of best practice/standards
• Project portfolio management – around 15 projects
• Support to project managers on SOA architecture requirements
Integrated on client site – French Public Institution – to influence and execute the transformation of the Information System from a silo one to SOA architecture while ensuring leverage of project management best practice and improvement in both architecture documentation and process.
I also have participated in the fusion of 2 different large Information System into a unified one, on application and governance.
2002 - 2006Business: e-marketing consultancy and digital agency - B2C, B2B and Corporate
General Manager
• Representation of the company
• Definition of sales, human resources, marketing & communication and technology strategy
• Leading BU growth: responsible for the P&L and staffing hiring
• Supervision of 9 direct reports
Business developer
• Definition of selling services and expertise (website creation and mobile application)
• Building sales prospection tactics through divers channels (EDMs, cold calling, RFP, RFI, member of public institutions promoting digital sector)
• Proposal preparation, pre-sales presentation and account management
• Manage third parties services providers through designing and negotiating contract terms and conditions, providing project planning, scheduling & monitoring
• Participation as a speaker in digital conference
Head of Digital Project Management
• Define global e-marketing approach on each project
• Prepare, plan and manage the execution of project
• Managing cross-skilled team
• Ensuring on time delivery with appropriate quality control
Have created and manage around 15 websites – including Intranet, e-commerce and event – in diverse sectors: tourism, energy industry, B2B services, lifestyle magazine, motorcycles manufacturer.
Four years of close relationship and business development with Dalkia (Veolia Environment Group). Two years of collaboration with Suzuki.
“Isnor” have been awarded Gold winner for the “Trophy MaRegion.web 2005” for the best web site in the tourism category.
2001 - 2002Business: e-marketing consultancy and digital agency - B2C and B2B
Project Manager Assistant
• Participation in the definition of the e-marketing strategy
• Gathering of business needs to transform it into specifications
• End-to-end vision and handling of website creation cycle
• Web coding, development and graphical retouching of web site
• Analysis and measurement of e-marketing campaign and website traffic with Webtrends
Have created and manage around 10 websites – including Intranet and e-commerce – mainly for large MNC in France: Nintendo, Michelin, Suzuki and PPR Group.
“Pokémon (Nintendo Corp.)” have been awarded Gold winner for the “Clic d’Or trophy 2001” for the best web site in the entertainment category and the most visited web site in France
2000 - 2001Business: online financial services – B2C
General Management
• Representation of the company to third parties
• Definition of business development and communication strategy
• Day-to-day team operational management
• Detection of new growth opportunities
Business developer
• Planning and execution of operational business development
• Conception of sales toolkit
• Promotion and demonstration of service
• Building of customer relationship
• Identification of long term strategic partnership
• Analysis of market to stay abreast of competitors in France, US and Japan
Collaboration with major stock brokers from pure players actors to multinational banks (Societe Generale, BNP Paribas, ING, Credit Agricole and Credit Lyonnais)