Raphaëlle GORIN DE PONSAY
Marketing Executive, Chateau de Sable, Singapore
Implementing operational marketing actions for products and services in Asia (mostly SMEs): advertising, promotions, event management, markets analysis for product development, customer care, suppliers and distributors coordination
Specialized in:
Brand and Product Marketing
Corporate Business Development
Client management skills / communication and interpersonal skills / fast-working, detail-oriented and motivated resource
Fluent in English - intermediate in Chinese
Based in Singapore since 2008 after 18 months in China
88 contacts** Marketing / Communication:
Build and implement marketing and communication plans + Develop and market the brand in SEA, European markets and towards media
Design and execution all print projects and website (Photoshop, Illustrator, Flash)
** Shop Design and Visual Merchandising: sourcing and design props for all shop windows display - Design draft layout for new shops using Google Sketchup - Liaise with franchisees and contractors
2009 - 2009** Assisting Advertising and PR activities for the 3 brands De Dietrich, Brandt and Thomson - select magazines according to target consumers and brand image, establish relevant communication schedule regarding cultural and social events
** Assisting Promotions activities for De Dietrich, Brandt and Thomson: suppliers sourcing, marketing strategies related to sales forecasts, catalogues and newsletter production, sponsoring for culinary events
** Handling marketing operations for road shows, sponsored events and product launches
** Coordination of local and SEA ditributors activities
** Client prospection on European market to enlarge our potential consumers and settle our position in Europe as a trustworthy partner
** Build sales and marketing strategies to enter the French publishing markets
** Maintaining current and new customer relationships - customer care