Yannick Buczenski
South-East Asia Sales & Marketing Manager Leica Biosystems, Leica Microsystems
I am a Sales manager with excellent sales background and experience of over 8 years in Asia. I am specialized in selling highly technical equipments and turn-key solutions to the research, clinical and industrial markets to any possible customer in South-East Asia. I am used to manage sales teams in intercultural context and dealing with each country specificity. I have approached many organizations and Institutions in the different countries of the region often at very high level, dealing with key decision makers is part of my daily work.
Actual Responsibilities:
- Sales team management
- Marketing and Communication
- Reporting directly to GM and CEO
- Sales training
- Technical training
- Market Survey
- Pricing policy and control
- Market development
- Customer training for few highly technical apps
- Customer support
- Distributorship contract negotiation
- Sourcing
- Central contact of principals
- Key accounts follow-up
- Budget and yearly Targets construction
- Technological Surveillance
- Seminar and workshop organization
Laboratory markets in
- Research: Academics, Universities, Institutes
- Clinical & Diagnostic: Hospitals
- QC in Industry: Pharmaceutical, Electronic, Food processing
Specialties: SALES of highly technical systems:
- Microscopy
- Histology
- Immuno Histo Chemistry
- Spectroscopy (all)
- Molecular Biology (Sequencing, PCR, Real-Time PCR,..)
- Centrifugation
- Sample preparation equipments
- Automated and Manual IHC
- Flow Cytometry
- Microbiology (Rapid and standard)
- Monitoring Systems
- Automation
- Water purification
- Blood collection systems
- Reagents, consumables and systems
- Service and Support
62 contactsManagement of Sales & Distribution network across South-East Asia for Leica Total Histology Solution (Instruments, consumables & reagents)
2010 - 2011- Dealer network management for all Leica Microsystems products in Indonesia
- Dealer network management for all Leica Microsystems products in Myanmar
- Sales Management of core Histo-Pathology systems and sample preparation equipments for Electron Microscopy in Singapore.
2005 - 2010. Sales management across South-East Asia for key manufacturers as a distributor
. Directly involved with country Directors, local team Managers and sellers to develop the business in each country (Laos, Cambodia, Philippines, Indonesia, Vietnam, Myanmar)
. Reporting directly to General Manager
. Elaborating Business plan, Marketing & Communication and development strategies for countries and principals
. Exclusively representing worldwide top 5 laboratory equipments and consumables manufacturers
. Focused on Industrial market (Electronic, Food processing, Pharmaceuticals, Quality Control), Research, Clinical Diagnostic, Veterinary and Environment. Private and Public
. Work with institutions such as MoH, VAAC, WHO, FAO, UNICEF, WB, ADB, PEPFAR, LIFEGAP and KFW
. First contact point for the Company with manufacturers
. Travel regularly to support local sales organization in each country
. Sales, support and customer oriented
. Managed up to 12 sales people in Vietnam and expatriate sales manager in neighbouring countries
. Provide sales and application training to sales team regionally
. Direct follow-up and sales to key accounts and penetrate new accounts
. Up to 3.8 Million USD turn-over in Vietnam in 2007
. Multiply by 4 Laboratory turn-over in Indonesia in 2009
. Extensive knowledge in scientific systems, market intelligence, competition and sales
. Developped the new activity for reagents and laboratory consummables