Marie LAUMONT

I carried out two missions of communication in free lance: promotion of a new book “Singapore my country” and new Haute Couture lingerie collection “Black Star” in Singapore

o Create journalists file with French, English and Dutch correspondents and Singaporean journalists (Dailies, Culture and fashion magazines)
o Establish good media relationship and coordinate interviews (AFP French news agency, Voyagerpratique, Paris Singapore, Expat Living Magazine…)
o Organize two evening events for journalists, sponsors and friends at Opera Gallery -Ion
o Research of suppliers : caterers, rental of chairs, audio-visual and sound products, manufacturers of catwalk… (Ask of quotation, meeting)
o Create and manage business pages on Facebook and Linkedin

Volunteer for a nonprofit organization which develops a concept of solidarity focused on competences.

I carried out two missions of communication:

- Fondation Scelles (8 months): Increase notoriety of the association.
o Develop and devise a communication strategy and plan actions to publicize the identity of association and its activities.
o Manage the recruitment of the press attaché.

- Passerelles & Compétences (9 months):
Implement a communication campaign to announce results of a survey about evolution of volunteer of competences (National wide).
o Create a press service: recruiting and coordination of a voluntary team (5 persons).
o Coordinate the development and production of communication materials.
o Prepare a media interview guide to train PR team to interviews.

Management public relations for TV program « Le Jour du Seigneur » broadcasted on France 2.

Improve and refresh the image of the oldest French TV broadcast and maximize media exposure.

- Promotion of Jour du Seigneur:
o Diffusing communication’s contents more open-minded to enhance image of TV program, less known from general public and journalists;
o Build and nurture the link with media for maximize media coverage in general information press;
o Organization of events for journalists (breakfast talk, press conference, projection, press travels, invitation on filming places);
o Manage the modernization of the communication’s materials: press kit, press release, video press kit, newsletters and website's Newsroom;
o Launch of emailing campaigns with statistics (Dolist).

- Organization and management of celebration of 60th birthday of the TV broadcast:
o Press conference with 40 journalists;
o Writing of a clip in order to announce the program of festivities;
o VIP cocktail for partners, suppliers and guests with 500 persons;
o Coordination of interviews and media queries.

 This event increases the visibility in the media: more than 300 fallouts.

- Announcement of the new producer: negotiation of exclusivity with celebrity magazine and daily national press.

- New website: launch of the new version of www.lejourduseigneur.com

Build and develop the notoriety of TV channel in the media.

- Launch of the new TV channel on November 2003 with press kit and press conference.

- Promotion of programs:
o Create journalists files and establish good media relationship.
o Write and edit communication tools.
o Develop proposals for media campaign and events adapted to targets in order to distance itself from competition.
o Established an online press center on the website and managed the online press room

CDD 1 mois - Chargée de la revue de presse

CDD 4 mois - Gestion des RP de ESPN Classic Sport (chaîne de sports, Groupe Disney)

Stage d'avril à octobre 2001

Stage de septembre 2000 à février 2001